SoHo | Lure Fishbar (Seafood)

2013 New York City Summer Restaurant Week

Lure Fishbar

Lure Fish Bar - Entrance

“I feel like it took me to a side of heaven.”
— My “foodie” partner-in-crime commenting on the Crispy Shrimp Tempura with spicy mayonnaise, sesame seeds and chives.

I love seafood.  Correction: I L-O-V-E seafood.  Since I became meatless years ago, I clutched even more tightly to food from the sea.  I’ll try any and everything. (Well, almost.)  If a restaurant messes up the one significant protein family (beyond beans) that I ingest, that restaurant is dead to me.

So, it’s Summer Restaurant Week in New York City.  This is the time of year that I really stray from my “usual and customary” restaurants and decide to try others that I probably hadn’t considered or hadn’t visited in a long while.  It’s also a great opportunity, for those who aren’t familiar with Restaurant Week, to indulge, especially at establishments that you wouldn’t normally be able to afford.  There are definitely enough choices for every type of wallet.

Enter: Lure Fishbar

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First off, Cost:  Lure is no more “expensive” than any other restaurant with similar menus.  For location and cuisine, it’s exactly as I would expect of their regular menu.  Remember, we ordered off the Restaurant Week Menu, which is limited and not the “norm”.

I believe I’d said this before in another post-foodie adventure post or other posts.  If you’re from the tri-state area (New York, New Jersey and Connecticut), and especially if your entertainment and/or work life is in Manhattan, you should not have “sticker shock”. New York City is not Middle America.  It doesn’t have to cost a fortune to eat, but when the average person probably spends $10 – $15 for the simplest of lunches (soup and a salad at a cafe, a sandwich at a delicatessen or grabbing a plastic or foil container-style lunch at a smorgasbord), spending $40 – $60 for dinner at a restaurant is nothing.

Lure Fishbar - The Menu

My friend and I decided we’d order different items so we could taste each others’ meals.  But first, a cocktail. I’d drink for the both of us (she doesn’t drink).

Side Note: We were both at the same summer soiree the night before, and I’d had three tequila, orange and cranberry cocktails.  O_o   Tonight would be a one drink night.  I had to choose wisely.

The Cocktail of the Evening:  Blood Orange Martini

Lure Fishbar - Blood Orange Martini

Um, just give me a minute…

This drink…it was EVERYTHING.

Good Gawd, yes.  Ladies, this is what you need in your life as a cocktail!  Fruity, sweet — with what I call “creep”.  It’s sexy too.  It’s the drink that keeps you sipping.  I can appreciate a restaurant with a cocktail menu that’s not necessarily lengthy, but sensible. Ha!  (Side Thought: How is it that I don’t have a mixologist in my life?)

Too often I get sidetracked by the spirits. Let’s get back to the food.

Take a look at the menu, again, if you missed it the first time –> Right here.

In the midst of our chatter about what we’d be doing for the rest of the summer, our appetizers arrived: Tuna Tartare and Crispy Shrimp Tempura.

Lure Fishbar - Tuna Tartare

Lure Fishbar - Crispy Shrimp TempuraThe Tuna Tartare…It was good. It wasn’t extraordinary, but it was fresh.  I could have used another mini crusty bread or two.

The Crispy Shrimp Tempura with spicy mayonnaise, sesame seeds and chives (as mentioned at the beginning of this post) was B-A-N-A-N-A-S.  Wow!  There are a probably different types of tempura because it didn’t taste like the tempura I’m used to, or maybe because it wasn’t greasy and dripping with oil? Whatever it was, the spicy mayo was THE TRUTH.  Don’t like spicy at all?  Pass on this.  As an island girl, it’s actually on the mild side, but for people with more sensitive palates, it’s probably something they’d enjoy in small doses.  Lure gives you just enough to enjoy, and we enjoyed every. bit. of. it.

We were ready for the entrees.  Would they kill my buzz?

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Entree Assessments:  Very well done.  Just wonderful.

I stuck with Tuna. I could have gotten another type of fish but when you read on the menu: Nori Crusted Tuna with Garlic Fried Rice, Chinese Broccoli, Citrus Emulsion, c’mon, that doesn’t sound interesting?  Of course, it does.  I requested my tuna be cooked medium-rare.  I’ve learned that having tuna fully cooked is just plain wrong.  They did it exactly as I asked.  Loved the rice that accompanied it with the broccoli.  I actually wanted a couple of fork-fulls more.  The citrus emulsion was sweet and flavorful.  BUT, that spicy mayo was calling my name!  I had to request a little on the side.  (Thanks to the bus boy who said, “No problem”, zipped to the kitchen and returned to the table with several tablespoons full in a small serving dish — with a demitasse spoon.  I love demitasse spoons.)

Lure Fishbar - Nori Crusted Tuna

Don’t even try to not look at this picture above.  You want it, don’t you?  Sure you do.

Oh, and take a look at the spicy mayo.. *licks lips*

Lure Fishbar - Spicy Mayo

My friend decided to get Chatham Cod with Ratatouille, Olives, Capers, Lemon Confit.   It was moist, not overdone — can you tell? — and meaty, but it still had great flakiness.  It came with a colorful medley of mixed vegetables.

Lure Fishbar - Chatham Cod

An evening out would not be complete without desserts.  We ordered the Warm Chocolate Cake with the caramel popcorn and salted caramel ice cream.  I’m not a chocoholic, but I’ll have it every once in a while.  I’m not crazy about caramel either — I know, I know, I’m strange — but I could see why this would be a hit for lovers of these.  The saltiness of the ice cream was a bit too much for my taste.  I’m trying to eat less salt, so I think it was just my sensitivity about having something I shouldn’t be having for health reasons.  However, none of this stopped me from cleaning my plate.  *side eye*  Health went right out the window…obviously.  sigh.

We also ordered the Creamsicle Custard with crispy meringue and fresh fruit.  I was never obsessed with creamsicles because I always thought they were too sweet.  I probably haven’t had a creamsicle since the late 80s.  As soon as I tasted this, it tasted exactly as I remembered!  Just like a creamsicle.  Not kidding.  How’d they do that?   I have no idea, but my fellow pint-sized foodie who accompanied me pretty much inhaled that thing.  (I really love friends who eat.)  I think she left just enough for a spoonful because she felt completely uncomfortable and couldn’t swallow one more thing.  She had hit a wall.  Poor thing.

Lure Fishbar - Warm Chocolate Cake

Lure Fishbar - Creamsicle Custard

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Overall Assessment of Lure Fishbar:  Just a terrific place to go for an evening out.  The staff appeared attentive, even on a very busy Friday night.  Our first experience definitely made me feel that it would be a go-to place if I happened to be in that part of SoHo.

I loved the decor.  Think yacht… (I can only think yacht because I don’t live that life so I can only think it) …complete with beautiful wood incorporated in the design and windows that make you think of portholes, but definitely not campy or cheesy.  Very tastefully done.  It helps that the restaurant is essentially below street-level (below the Prada store, no less…) to add to the feeling of “being below deck”.

Lure Fishbar - The fish bar

Lure Fishbar - center dining table


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